Julian Farrior, CEO of Backflip Studios, shared some of the company’s ups and downs after one year on the app store. He pushed the idea that free apps are an excellent way to drive revenue, but you can also employ some interesting tactics if you can predict the market. One of Backflip’s apps is Paper Toss, a very popular ad-supported free game with about 400,000 impressions per month. So in the pre-holiday period they put …

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